I. Introduction
Roland Barthes (1915–1980) was a French literary theorist, philosopher, critic, and semiotician. His study of signs, known as semiotics, is inspiring in subverting the dominant bourgeois culture. He dissects the implied meaning of cultural signs by analyzing a signifier and its related signified. For example, a picture of a full, dark bottle is a signifier that relates to a specific signified: a fermented, alcoholic beverage. However, the bourgeoisie relate it to a new signified: the idea of healthy, robust, relaxing experience. His insight on various cultural phenomena reveals the manipulation of the dominant class, highlighting the ideology working behind the surface meaning. In A Lover’s Discourse: Fragments, his aim is not so much to debunk the bourgeois hegemony as to reveal the illusion of love. Devoid of sentimentality, this book is a fragmented meditation of an unrequited lover. The predominant theme is that the lover, I, can never truly find the beloved, You, for love itself is doomed to be a fabrication of mass culture and therefore a desire beyond one’s control.